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June 08, 2005
Dan'up and win

Danone targets the youth market in Spain launching a new site and a competition connected the Dan'Up yogurt brand. Diario IpMark (free reg.) reports Genetsis Partners is the agency that took care of the digital initiative.

The site design integrates pictures and graphics, and looks nice from a branding perspective, however the navigation is pretty slow with too many animations to go from one page to another. The competition is based on an on-pack code participants need to text via mobile or to submit online. Instant prices include mobile phones and Piaggio scooter assigned every month through a draw among registered yogurt drinkers.

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