In the UK Fiat is running an advertising campaign to push its models to the women segment. Revolution Magazine reports the Italian car brand has set up a micro-site featuring the message "I love Fiat" with the aim to provide information about the models. Radio, print and online ads are driving traffic to the site which also hosts a competition that will give away a "Panda Eleganza" to a lucky winner.

The site, developed by Emap Advertising, looks awful to me because of the colors' choice. Even if Fiat is an Italian company, it doesn't mean you "have" to use green, red and white to effectively support a brand. A part from this, the site is also packed with stereotypes: pasta, Venice and fashion. I just miss the mandolino...

I completly disagree and think the 'I Love Fiat' website looks amazing! I currently own my second Fiat and have no problems. I am looking forward to getting my third Fiat - possibly a "Panda Eleganza" and the 'I Love Fiat' website looks fantastic.... very colourful, excellent layout and informative. The website should be a hit!

Posted by: LoveFiat at July 30, 2005 01:39 PM

for me is a really good idea use the italian colors on alla the cars..beacuase italy's probably the best country in the world!:)

Posted by: dave at August 22, 2005 10:31 PM

I am italian and yes, the website is awful, fiat generally sucks in products and adv.

Posted by: el panpir at September 27, 2005 11:02 AM