Incentivated has been selected by the Greater London Authority to provide targeted mobile marketing communications to Londoners. Texting the word "Mayor" to the shortcode 62967 Londoners will have the possibility to discover a new range of location-based services and mobile commerce services such as the "Ticket request by SMS". Mobile marketing will also be used to promote events in the capital and inform people about the GLA initiatives.

[News via E-Consultancy]