Virgin Atlantic has started podcasting offering audio travel guides to its destinations. The first podcast is dedicated to New York, to celebrate the 21st anniversary of Virgin's first flight to the Big Apple. The first podcast is a guide to the best restaurants and pubs, three more audio guides to New York will follow. More destinations will be added soon. The service is offered through Loudish and Virgin Atlantic claims to be the first UK company podcasting.
Breda Bubear, Head of Advertising and Communication at Virgin Atlantic said: "Podcasting gives us a fantastic opportunity to communicate with our customers in a new and innovative way. We believe that providing travellers with relevant destination content will help them plan their trip, and giving it to them in a portable format will enable them to make the most of their time away. We’re very excited to be championing this new technology."
Tag = Podcasting.
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