IAB Europe is preparing for an evolution in its role, acting as a pan-European reference point for agencies, media owners and advertisers. The idea is to work on new international standards as well as on research projects to help the industry's growth. Quoted on Digital Bulletin, IAB Europe CEO Danny Meadows-Klue said that until now IAB Europe had simply been a support tool for the national IAB network, but from now on, things are going to change.
As a first step, it would be nice if IAB Europe will start working on the usability of its own website... ;-)
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