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August 03, 2005
Mobile search and search engine marketing

On iMediaConnection Kevin M. Ryan writes about mobile search and the appeal it should have to marketers. He also points readers to a white paper just released by OneUpWeb "Mobile search and its implications for search engine marketing" investigating the potentials of convergence. If you're trying to understand the characteristics of WAP 2.0 and mobile search marketing opportunities, the paper is a must read.

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