Sunday Timesreports drinks companies have been ordered to hire uglier men for their advertisements in Britain, to avoid suggesting there is a link between boozing and sexual success. According to guidance issued by the Advertising Standards Authority (ASA) men who star in alcohol ads that target women should be "balding" and "paunchy" rather than "attractive and desirable". All right, fine, but what about the use of sexy women?

The new alcohol advertising rules have been launched in the UK at the beginning of June.

Wouldn't using "realistic" men make it seem like alcohol was MORE of an ingredient in sexual success? As in, an attractive man might have less trouble attracting sober women?

Posted by: Cleo at August 4, 2005 08:22 PM

This new law/rule has to be one of the most dimm witted things I have ever read. Are they going to start to make models ugly so the women who buy clothing don't believe they are as attractive as those moedling. So now the image of ugly men getting with attractive women (which is not mentioned)will be the norm? Good work to those who put all their blood sweat and tears into making this a rule. I think there is "biger fish" to fry in the industry, that this issue should be at the botom of the agenda. Time is money; this rule will prove both a waste of time and money.

Posted by: James at August 5, 2005 12:15 AM