The publisher HarperCollins will promote Meg Cabot new children's novel with mobile marketing. ClickZ reports the promotional messages will be delivered to the fans who subscribe online to the Meg Cabot Mobile Club. Online advertising will be used to drive traffic and raise subscriptions. If the program proves successful, the publisher will add further features to its mobile content offer. FlyTxt will provide the technology. It's ok to integrate different channels, but it's a pity fans can subscribe only using the Web and not simply texting to a special number.

Tag: mobile marketing