adverblog: interactive marketing and other great advertising ideas
Interactive marketing and other great advertising ideas since 2003
home   about   advertise   archives   contributors   submit a campaign

September 20, 2005
Ford billboards: look who's talking now

Thanks to an hint from Philip I've found out that today Ogilvy (Alain Caviggia is the creative behind it) introduced in Belgium an interactive outdoor campaign for Ford. The "Ford Miracles" ads consists of interactive posters that look at people and react to their actions. The voice and facial expressions of the guy in the poster are controlled by an actor hidden in a booth nearby. The interactive billboards can be found at the main train stations in Belgium and if you find them I believe it will be very funny to see how people behave in front of them. It's a sort of Candid Camera ;-)


There is also a website supporting the campaign, check for example for the French version. On Philip's blog you also find a video showing senior German tourist interacting with the billboard.

Comments on this entry

According to my information it was actually Alain Caviggia who was commissioned by Olgivy Belgium to produce the camapign. A little tribute can be given;-))

Posted by: Elisabeth Bertrand at September 21, 2005 08:29 PM


I didn't know that, I will surely give him credit for the smart idea.

Posted by: Martina at September 21, 2005 08:52 PM


hmm... well... it will definitely grab people's attention.
anyway, thanks for the good read, i enjoy your blog.

Posted by: kristin at September 21, 2005 11:16 PM



but after all it's technic without idea for the brand...

Posted by: jonh at September 25, 2005 04:45 PM


Archives by category

Archives by month
Subscribe to the feed

Subscribe with Bloglines

Add to netvibes

Add to Google Reader or Homepage

Subscribe in NewsGator Online

Inside Adverblog