Patrick pointed me to another Eurostar online campaign. This time it comes from France, where the train company has launched an "online casting" to promote its Business Premier service. A series of strange characters presents the main features of the new service, and if users believe they can do better, they're invited to submit their own home-made videos.
Fullsix is the agency behind this campaign.

And the winner is... a brit guy ( chris esquerre )! Funny for a supposed French campaign ;-D

Posted by: dona L at November 21, 2005 04:24 PM

This is, in my opinion a very lousy and shallow campaign...there's no interest in visiting the site and the TV AD...pliiizzzz..... a skeleton????

Posted by: jean nasr at August 22, 2006 04:29 PM