Yahoo! isn't really behind it, but this viral video is generating a lot of buzz in Japan. The comedian Razor Ramon Sumitami has created "Hard Gay" a character parodying stereotypical homosexuals. Hard Gay claims the “Hoo!” in Yahoo! is stolen from his often used exclamation and goes to visit Yahoo! headquarters to try to get a deal. He wants to be in their ads and tries to prove he can do...

On his blog, Joi Ito even says that all the kids in Japan walk around constantly doing the funny pelvic thrust that Hard Gay does. Definitely a great example of what word of mouth can do.