You're right; as seen meny time in the history, a new technology gain success when people don't referr to it as a "technology". I think that blogs and podcasting will not arrive to a large audience with those actual names. It's like "browser": try to ask to current internet users if they know what browser is.
Posted by: Mauro Lupi at September 28, 2005 12:14 PM
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Mauro, I think 90% of people who use the internet know what a browser is. It's not rocket science.
BTW the study was of hairdessers, cabdrivers and pubowners - people who spend 0% of their time on the net. Your average business man spends a lot more time on the net. Your average teenager, your average mom...
I think they should have spread their net a little further to get a true reflection.
Posted by: Huhh? at September 28, 2005 12:40 PM
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In my opinion if you do that study in France you'll have a lot of people who'll know what a blog is. Why ? Because TV, press, radio talk about blogs at least once a week. M6 (a national TV channel) has unveiled Blogsix, a short program which is built around a blog (http://www.blog6.fr/blog/blogsix).
And i agree with Huhh? this study can't even call study, it's crap...
Posted by: Nenelle at September 28, 2005 12:59 PM
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But people really do not know what these terms mean. Pew Internet & American Life did a research (and I mean "real" research) on the knowledge of "buzz words" among people. And "rss" and "podcast" landed at the very bottom of that list.
Full article (in Polish) here: http://paweltkaczyk.midea.pl/205/
Posted by: Paweł Tkaczyk at September 28, 2005 01:25 PM
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i'm glad that a study finally shows what many people are thinking without saying it ! Many people use Internet, and maybe know the word Blog, but don't really know its meaning... And I'm pretty sure they never heard about podcasting or rss. I'm not saying that these technologies are pointless or are not going to become standards, i'm just saying that there is still work to do before they get adopted by the hairdresser next door, or even the average net surfer. To begin with, maybe a new name for "RSS feed", which I can't imagine said by this average internet user...
Posted by: Vincent Thérond at September 28, 2005 01:51 PM
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This research of the bleeding obvious. Podcasting and Blog are hardly mainstream terms. I agree with the browser comment above. Instead of researching the obvious, to get a headline, I would been interested in learning how consumers react to the idea of a more democratic media environment and more open access to corporations.
Perhaps WPP will do something on this!
Posted by: edward cotton at September 28, 2005 01:51 PM
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The study as been conducted on subjects that, even if it was true that they rapresent a barometer of popular trends, wich are not exactly well known for their culture and their use of internet.
Furthermore it could be that DDB London might be more interested in classical media for economics purposes/interests [no class media, no agency fee?].
On the basis of this two quick considerations, personally, I can't agree with the results and conclusions.
Best regards.
Pier Luca
Posted by: Pier Luca at October 2, 2005 01:05 PM
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