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September 29, 2005
The Burst Bubble billboard

McCann-Erickson for Perfetti/Van Melle Big Babol (India).

bubble_india.jpg

Comments on this entry

Great Billboard!

Posted by: Jason at September 29, 2005 04:33 PM

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where do you get allthat wonderfull stuff ????

Posted by: curieous at September 30, 2005 02:27 PM

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Nice Entry Martina,
This is where Innovation is taking us..Something that has emerged in the cluttered markets and Sales Pressures!
Being from India, I could gladly relate to it. it is a nice board you pulled out..

Keep up the Great work!

Posted by: Puru at September 30, 2005 07:35 PM

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its a retouched.. it's digital imaging.. its a fake ad.

Posted by: Julio at October 1, 2005 06:45 PM

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i heard from some judges in the award shows that the image was retouched.

Posted by: joyce at October 2, 2005 07:19 PM

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Great!
In El Salvador a new brand of beer did something similar.
They installed a mechanism in a billboard which produced really foam. People could see as if it was a giant beer glass.

Posted by: Mauricio at January 19, 2006 02:51 PM

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