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October 10, 2005
Visa Olympic advergame keeps Mac users out

Do you know the Hard Rock Café motto "Love all, serve all"? I think any interactive agency should always keep it in mind. Even if we (Mac users) represent just a tiny 4-5 percent of the online population, you need to keep in mind we are very likely to be influentials and early adopters. This said, here comes my question: why did Wild Tangent develop an advergame for Visa which only works with Internet Explorer and kicks out Safari and/or Firefox (Mac) users?

It's the Torino 2006 Olympics advergame, and in the Olympic spirit it should allow everybody in! ;-)

If you're a curious PC user, here's the link to the game. If you're a Mac user, just look at the screenshots.

Comments on this entry

...and it also throws me out using firefox instead of ms ie. i wonder if there is any game at all... :)

Posted by: Christian at October 11, 2005 01:34 PM


It kicks out Firefox PC users as well...

Posted by: John at October 11, 2005 02:01 PM


Well, we've just set online a 3D Race game for Renault New Clio (by the way, you can play here : Clio Xtrem Racer, it's quite funny), and I can tell you it's not easy to find a plugin that works with firefox or with Mac. Don't blame the agencies, blame the plugin developpers :-)

Posted by: Vincent Thérond at October 11, 2005 11:20 PM


Vincent, that's just not true. You've developed with Virtools which supports Mac and Firefox just fine, as does Shockwave. Pretty much the only major web-3D plugin which doesn't is WildTangent.

The fault here lies with the Agency which made a poor technology decision based on pushing a specific technology as opposed to choosing the best option for their client. (Notice that Wild Tangent is apparently the agency, and the tech provider here!)

Posted by: Brian Robbins at October 15, 2005 08:25 PM


This shouldn't be a surprise for us Mac users. Sad but true. Ironically, the machine that builds much of what we see online can't access it!

Posted by: Sasha Pave at October 17, 2005 07:16 AM


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