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October 31, 2005
Polartec: shave your Yeti

Polartec has launched a viral marketing effort to promote its performance fabrics.


Shave your Yeti online and then make him happy with a Polartec shirt. Before clicking, be aware that the Yeti is really ugly...


Shave your Yeti is based on a good creative idea, but it has been poorly developed. To tell the truth, the effort isn't really worth generating word-of-mouth. Furthermore Polartec brand isn't visible enough.

Comments on this entry

In the past week my cross post of this

Has been getting mad google hits.

Posted by: Ben Popken at November 4, 2005 11:10 PM


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