In the UK, automaker Seat has started a mobile marketing initiative to promote the launch of its new Leon car model. A Wap portal featuring all the information on the new Leon is currently being promoted with Tv and print advertising. The Wap site also allows visitors to book a test drive or order a brochure.

Ok, this is not a sensational news, but I like the fact Seat is exploring new marketing channels. The future is in integration, so let's support all the brands that make the first steps in this direction.

[news via NMA]