Getty Images has launched a world wide project to support One: The Campaign To Make Poverty History. A mini-site named “Change Me – The power of imagery to create change” invites visitors to select an image from Getty’s Creative or Editorial archive and to submit it explaining why such picture has a special meaning to them. As explained on the site, the goal is to find an image that will make an impact on people viewing it, so to speak “an image that might Change Me in some way”.

The project is open to everyone. The submitted entries will be reviewed and selected to be posted on the Change Me site and maybe even to become part of a travelling global exhibition and of an upcoming book. Getty Images will donate $10 for each entry, up to their goal of $250.000.