In the UK Virgin Mobile is online with a viral campaign featuring a body building grandma.

Actually the Superbuff is not as funny as other Virgin campaigns created to generate word-of-mouth (see for example Happy Chrismahanukwanzakah).

looks a lot like scarlet campaign in the netherlands:
http://www.beyenmeyer.be//images/powerbeau.swf

Posted by: eric at December 12, 2005 01:49 PM

look like it is inspired by Elie Semoun [FR]

Posted by: Olivier at December 12, 2005 11:17 PM

smartypants...
googled this name but couldn't figure out what you meant...

Posted by: eric at December 15, 2005 09:52 PM