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Interactive marketing and other great advertising ideas since 2003
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December 11, 2005
Body building GrandMa

In the UK Virgin Mobile is online with a viral campaign featuring a body building grandma.

granmavirgin.jpg

Actually the Superbuff is not as funny as other Virgin campaigns created to generate word-of-mouth (see for example Happy Chrismahanukwanzakah).

Comments on this entry

looks a lot like scarlet campaign in the netherlands:
http://www.beyenmeyer.be//images/powerbeau.swf

Posted by: eric at December 12, 2005 01:49 PM

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look like it is inspired by Elie Semoun [FR]

Posted by: Olivier at December 12, 2005 11:17 PM

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smartypants...
googled this name but couldn't figure out what you meant...

Posted by: eric at December 15, 2005 09:52 PM

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