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December 13, 2005
Forsman & Bodenfors reveal the bluff

In Sweden, Forsman & Bodenfors has created an interactive animation for the Ministry of Health and Social Affairs to show how easy it is to change someone’s appearance in an advertising campaign.

Comments on this entry

i'm so glad to see someone speaking out about this...and doing a good job of it. nothing is what it seems when it comes to advertising, and I'm glad someone is taking the time to let people outside the industry in on the secret.

Posted by: lib at December 13, 2005 04:22 PM


I cannot think of a better way to convey this message. This is what marketing is all about.

Posted by: DeCesaro at December 13, 2005 05:16 PM


Finally! This is great. I'm using this demo to convince my little consin that the picture you on magasine are never the real thing... never. Thanx to whoever did this!

Posted by: Phaasm at December 13, 2005 09:31 PM


Am I the only person who can't get this to work?

Posted by: snuppet at December 14, 2005 12:14 PM


I've seen it before on a retoucher's portfolio.
More stuff to make you or your beloved feel better over here:

rollover to see the differences ;)

Posted by: EJ at December 15, 2005 09:29 AM


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