In France, Nokia is online with "Pimp mon mobile" a viral campaign to promote its 6660 Smartfun phone. Imitating the MTV "Pimp My Ride" concept, Nokia helps Igor revamping his crappy mobile phone.

Kind of funny concept created by Culture-buzz. As in the case of the post below, the negative aspect of the viral is that the video is too long and I wonder how many people will watch it 'til the end.