The IAB Europe has relaunched the site allaboutcookies.org to help marketers and consumers understand the issues surrounding the use of cookies. The idea is to show how cookies are used, the relationship they have between the website and users' browsers and why they are key to getting the best from the web.

Unfortunately, the site, even if it has been created by the IAB, performs pretty bad on Mac computers. As you can see from the screenshot above some words in the menu aren't properly displayed.

I think this is a last effort to save the use of cookies and the 1x1 pixel. They put it all in a nice daylight, explaining how cookies work and what they can do for marketers and what will happen to people that surf the net.

But I could not find, maybe I overlooked, where they explain that 1x1 pixels can and are used to gather e-mailadresses to send spam. Of course they say you can protect yourself and set the level of protection in your browser.

But I think they should mention the bad use of cookies as well. So that people don't open all mails they receive or don't show the messages so the 1x1 pixel won't be shown (when this is possible in the e-mail client of course).

Posted by: claudio at January 24, 2006 03:00 PM

"The site performs pretty bad on Mac computers" is a bit imprecise. It is usually rendered on a browser, and I can only guess on a Mac that it's probably: Safari, Firefox or IE5/Mac. :-)

However, the site hasn't even a BTW, without Javascript enabled, there are no menus at all and they can't be used without a mouse, so accessibility isn't there too for screen readers or most PDAs.

Posted by: Felipe at January 29, 2006 03:19 PM