Alfa Romeo has is online with "broadband" campaign to present its new Brera model to the international audience. There is a teaser website (MachineWarriors) featuring a mysterious movie trailer starring the car. Unfortunately since I'm on a UMTS connection I haven't been able to download the entire movie (43mb!), so I cannot really tell you what the video campaign is about. For sure I appreciated the variety of available video formats: Quicktime, Windows Media Player, PSP, iPod and Pocket Pc. Excellent!

The car looks great but the campaign sucks, whatever the format. Italians creatives... -SIGH-

Rod (French creative)

Posted by: Rod at January 27, 2006 02:26 PM

I think it is an fabulous campaign..! But does anyone know who created it???

Posted by: Nicolai at February 2, 2006 11:19 AM