Mobile marketing is no more a huge question mark. Some years have passed and marketer have learnt important lesson on how to use it. Mobile marketing is now being integrated into longer term marketing strategies, and I'm sure Sue Norris's article onRevolution Magazine will prove very useful to everyone who is interested in learning more about the possibilities offered by this tool.
I'm just sorry that the article's layout is not very usable even if you print it. The only solution is to cut & paste in a Word document and then to format it.