This news isn't exactly about online advertising, however I think I "have to" report it since it involves one of the main Italian brands. I'm talking about Fiat, the automakers, which is not doing very well in the market but in the last years have came out with nice advertising. Now they have appointed Publicis and Publicis will open a new office in Turin to fully support its client.
If you want to learn more about this and you have a subscription to the Wall Street Journal (which btw I don't have :-) you might want to have a look at today's article on the fact.