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July 21, 2003

Connecting the Dots, Online Style

Yahoo! Consumer Direct Powered by ACNielsen that's the (long) name of the new service targeting packaged-goods marketers that tries to answer a longstanding question of many advertisers: Do online ads spur offline sales?
Well, this is actually the question asked by AdWeek in an article appearing on Yahoo! News Advertising.

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Category(s): Online Ads

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