Wendy M. Grossman, the author of Net.wars and online columist, has an interesting article today entitled: Viral marketing is dead: tell all your friends. She starts talking about a recent meeting run by IAB Uk, than she presents her opinions on online advertising and viral marketing.
Even though I don't agree with everything she says, I believe it's nice to hear different points of view.

Good title all the same! Viral marketing is much easier to achieve than people realise. See: www.mediajunk.com/public/archives/000179.html

Posted by: Michael Heraghty -- Web Marketing Consultant at November 7, 2003 06:54 PM