PUMA has started a microsite on www.adoptagerman.com, searching for 12 Germans as global ambassadors to promote football. The campaign "Adopt A German" wants to set the records straight with the 'Sauerkraut' and 'Lederhosen' stereotype of the worldcup hosts.

The adoptees will start promoting their contries in person with a European tour and online with personal weblogs. The users then decide which of the 12 persons to 'adopt' as their favourite German.

the idea is copied from www.rentagerman.de

poor puma...!

Posted by: klaus at March 13, 2006 04:40 PM

Its not really copied the idea. It is actually rather different if you read it. I think its going to be really cool and funny!

Posted by: Wendel at April 21, 2006 12:25 PM