Fabio from McCann Erickson Lisbon sent me this Brokeback Mountain spoof ad they created to promote the Cow Parade in Lisbon 2006.
CowParade is a world-wide art tour with actual-size fiber glass cows painted by artists, designers, advertising creatives, students and the public. Opens in May 15th in the streets of Lisbon and McCann is the official agency of the event.
