In Singapore, Microsoft has just finished running an unusual treasure hunt based challenging players to find five hidden Xbox 360 through a webcam-enabled hunt. As explained in an article on Brand Republic (sub. req.), clicking into the microsite led contestants to a virtual control room, where they could search the streets through pre-embedded webcams.

The contest has been promoted with radio ads, but generated most of the traffic through word-of-mouth. all five Xbox units were found within the first three days.