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Interactive marketing and other great advertising ideas since 2003
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May 14, 2006
Lonely Planet presents not so original advergame

Guess the cities in the advergame launched by Lonely Planet.

lonelyplanet_viral.jpg

Very very similar to the popular Virgin "Exercise your muscle" advergame online at end of last year.

Comments on this entry

Just to say that Stella Artois did the same in July 2005 (hence before Virgin)

http://www.clement-biger.info/Stella.jpg

Posted by: Clement at May 15, 2006 11:30 AM

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Ahhh, the smell of (un)originality. It's amazing so many ad agencies are still in business.

Posted by: Corey King at May 15, 2006 06:10 PM

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