Stay True is new Levi's campaign which OgilvyOne Singapore has taken online creating the "Truth Booth". If you have something to confess, to yourself or to the world, visit the website and record your message. You can send it as audio or video, as you prefer, as you dare.

The submitted messages will be collected in the Levi's 501 directory, where other users will be able to listen to them (or watch them) and rate them.

A very good campaign which express the potentials of video on the web, and takes advantage of people's desire to show off.

doesn't this site remind you of the recent 'come clean' site that won a shitload of awards last year??

Posted by: lola at May 19, 2006 10:36 AM

not very original. crispin did the same thing last year

http://www.comeclean.com/

Posted by: tommy at May 19, 2006 10:41 AM

I think it's similar to comeclean.com but adds other components. The voting is different as well as the ability to add audio and video comments. I didn't see this as a confession booth really.

Posted by: Paul Herring at May 19, 2006 07:10 PM

This is about truths more than confessions, and is clearly derived from the advertising campaign. Seems a great way to extend that campaign and really does push the potential of online.

Posted by: Dave at May 20, 2006 05:03 AM