Volkswagen has just launched its special edition Beetle Luna and it's promoting it with a direct marketing action to drive traffic the Beetle Art minisite. Proximity London will distribute 90,000 packs to target female Volkswagen customers aged 25 to 49 "for whom style is the most important factor when choosing a new car".
Beetle Art (design by Tribal DDB) allows users to create, view and print out a copy of their customised decal designs. The website also allows visitors to enter a competition to win their creation.
news via Brandrepublic (sub. req.)