Brand Republic reports about "Business Colour", a branding campaign by Xerox to target BlackBerry users. Created in partnership with the Financial Times, the campaign delivers special ads to the users visiting the FT website for Blackberries.

Henrik Aagaard Bustrup, European advertising manager at Xerox commented: "The use of BlackBerries to extend the theme of our campaign with our key audience is an effective way of bringing colour to a business environment and not least be the first to use this medium demonstrating the innovative company Xerox is".