In the US the Kaiser Family Foundation has just released an analysis of the nature and scope of online food advertising to children. The Washington Post takes a look at the results and generates some valuable comments on the issue, making the analysis worth reading to understand what is going on in online marketing to kids.
"Children who visit these sites are being exposed to a diverse and extensive array of brand-related information, far beyond anything they would see in a 30-second TV ad. They are also being recruited as marketers themselves, promoting branded messages to their friends."
Interesting for marketers, scary for parents!
|
