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Interactive marketing and other great advertising ideas since 2003
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October 11, 2006
Halloween's outfits virtual collection

From Japan, an excellent example of how fashion items can be displayed in an online shop. Too bad they "forgot" to attach the e-commerce option. Basically, Japanese retailer LOFT has launched a mini-site to promote its Halloween collection, and it has made it in such a cool way (including the prices) that you really feel like clicking and buying straight away.


Video content takes you through a virtual catwalk where the outfits are presented in an engaging way, definitely recreating an Halloween mood, and generating immediate interest in buying the items.


It's such a pity the option is not available, but it's definitely a reference to bear in mind for all of us working in interactive for fashion.

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