Xerox and Kodak, two companies that focus their business around technology are both online with campaigns which they claim to be viral. Kodak has launched a blog with a sit-com (or it's a sit-com with a blog???) called Ink is it. Xerox is instead promoting Extreme Offices, a place where productivity efforts have gone out of control.

I don't know what to say about these campaigns. Either my sense of humor has died during the week-end, or the two brands have an issue understanding what viral means... Please, please, please, if you cannot make it really funny or innovative, at least try not to be this fake.

I couldn't agree with you more. That is really terrible.
For this type of campaigns, you really need a (good) TV-maker.

Posted by: Jonathan Detavernier at March 14, 2007 12:43 AM

Can you explain to me the notion of a dilemma in this context?

Do you mean in terms of: staying away from the viral concept or going all the way? Hence, not getting stuck in the middle with a blurry message. Or is there more to it?

Regards,
Morten

Posted by: Morten Anders at March 14, 2007 07:13 AM

about the xerox campaign: that manager is a czech actor that's why he has this accent. the whole video has been prepared in the czech republic ...

Posted by: pet at March 14, 2007 05:21 PM

I think both have been executed very well but they seem to have lost a 'real' edge. The Ink campaign didn't stray far enough away from the obvious and the Extreme Office was nothing short of a copy of The Office - a shame as they both seem to have been watered down to appeal to a mass audience.

Posted by: paul Jason at March 15, 2007 12:28 AM

This is amazingly ridiculous and insulting for a top brand. Inkisit... Have we sunk that low?

Posted by: Cathy at March 20, 2007 01:57 AM