Movies and websites get environmentally friendly on Get on Board, the initiative recently launched by Universal Pictures and The Conservation Fund to support the movie Ewan Almighty and, at the same time, reforestation around the world.

The project is interesting, but requires some effort to be fully understood, as there's quite a lot of content to explore, and it's easy to miss the main call to action: donate 5$ to plant a tree.

The layout is fresh and friendly, and reminds me somehow of Sim City. I especially like the idea of targeting donors like consumers in social networking sites: there's indeed a section which highlights the top donors in the virtual green community. I just hope (but somehow doubt) this will really work for the environment. I have the feeling it's too corporate and kind of artificial...