Havaianas has gone global with a new colorful campaign. They've launched online a joyful video where they explore how feet dream when they fall asleep... you can find it on www.feetwantout.com, and I definitely hope they will add some additional interactive pieces, to make the website more complete and worth a second visit or an email sent to a friend.

From a marketing perspective, as said above, I feel the campaign (still) misses something online. However, if you look at the videos more from a creative point of view, you will surely agree they are very well done (and remind a little of the Coke Happiness Factory)...

Do you know who created this campaign?

Was it AlmapBBDO from Sao Paulo, Brazil?

Posted by: Marcelo at May 15, 2007 04:37 PM

i think it's bbdo new york

Posted by: marge at May 23, 2007 08:03 PM

I guess you are right, I just read on AdAge that the writer and art director from Havaianas in Brazil left BBDO Sao Paulo to work at their New York office on this account.

Thanks,

Posted by: Marcelo at May 24, 2007 06:04 PM