Beware, this is kind of disgusting... It's a "viral" (in every sense) launched in Belgium by OgilvyInteractive for Pfizer and the World No Tabacco Day... the site, in French or Flemish, allows visitors to send "personalized" smoker's coughs to your friends...
Yes, I said "personalized" in the sense that you can "fine-tune" your cough, adjusting three criterias: loud/quiet, long/short and slimy/dry... Certainly the campaign is very serious and thought provokative, and has that touch of filth that usually work to generate word of mouth...
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