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June 15, 2007
Not So Shiny

What do you all think about Apple's new site? They've moved away from the excessively copied shiny plastic lolly aesthetic which was cool (once upon a time). The graduated reflective buttons that they used are gone and it's back to the basics of usability. NICE!! I am so glad to see a "design leader" revert to the simplicity of good function, fast download speeds and limited animations whilst still displaying a lovely design interface. I like it. Do you?

apple1.jpg

Comments on this entry

I like it too, although in truth it could simply be my tiredness of the aqua trend.

It feels like we're between design styles at the moment (in general), but the current look of the site is classic, solid and understated. It sets them up nicely for an overhaul in time for Macworld 2008.

Posted by: David Blanar at June 15, 2007 04:24 PM

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I do like it aswell and I like the new dock and the stack options very much.

Posted by: Propaganda Minister at June 15, 2007 09:53 PM

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i agree. i love the new look!

Posted by: renez at June 16, 2007 02:08 PM

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"basics of usability"??? I beg to differ considering they use horizontal scrolling (http://www.37signals.com/svn/posts/464-cover-flow-and-the-scrolling-horizontal-subnav-at-the-new-applecom#extended) which requires the use of a mouse..

Posted by: kimblim at June 16, 2007 11:12 PM

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"and limited animations whilst"
Aha... like that annoying ad here at the right...

Posted by: Blah blah at June 17, 2007 01:36 AM

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REALLY love the new look!

Mark Bowness
www.peoplepassionplanet.com

Posted by: Mark Bowness at June 17, 2007 10:02 AM

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I think it looks like Darth Vader's MySpace page. It leaves .Mac in a lurch, and for me just falls flat...


Posted by: mike at June 17, 2007 06:20 PM

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The "Aqua-Style" is outdated. I really like the new look&feel. it fits to the leopard - coming in october 07.

Posted by: lars at June 18, 2007 12:33 PM

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