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June 22, 2007
The Polaroid experiment

Polaroid has launched an advertainment website to warn users about the dangers of "glare". Through a series of "scientific" (!!) experiments they show how useful polarized sunglasses can prove when you play tennis (for example...).


The concept reminds me a lot of the Slap the Mat site we saw a few months ago (the experiments, the unpleasant experience for the girl etc...), but it's less amusing. On the other side, Polaroid takes a step in the direction of user generated content, launching a challenge to share personal experiences with the sun's glare in order to win a pair of sunglasses. I know there's a lot of people out there looking for the 15 mb of fame, but I'm not sure a pair of shades is enough to generate such kind of contributes.

The agency behind it is Rubber Republic.

Comments on this entry

This seems to trivialize science. This is not something I would have expected from Polaroid. Oh well...

Posted by: N. Venkatraman at June 24, 2007 10:11 AM


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