adverblog: interactive marketing and other great advertising ideas
Interactive marketing and other great advertising ideas since 2003
home   about   advertise   archives   contributors   submit a campaign

July 16, 2007
The Ultimate Search For Bourne

Universal Pictures and Google have launched today The Ultimate Search For Bourne, an advergame to promote the third "Bourne" film, starring Matt Damon.


In order to play the game, you need to have a Google account (and quite some patience) as it uses several Google tools which come into action within a time window of 15 days. I must say that at first sight everything looks complicate, and I get quite lazy if I don't immediately understand what I have to do in order to play... Maybe I should register for the prizes, but I'm not interested in them neither...

So why am I writing about this? Because I'm interested in the potentials of integrated actions using Google... They have great tools but, most of all, as I personally experienced in a series of meetings last week, they have the right attitude to think 360 when a client comes up with a need or a project.

Comments on this entry

This is such a disappointment! The idea behind it probably is pretty cool, but it takes forever to get through all the hassle of signing in and registering, and then you can't even start to play. I gave up pretty soon, and I think most people will do the same.

Posted by: Buzzing Bee at July 16, 2007 10:20 PM


I mean. It is one of the best ideas I have seen in a while. The idea of using Google tools is amazing. But, the idea behind a viral game is that it needs to entertain, and this game instead just pissed me off because I couldn't do anything.
Are we sure that it is not meant to go live in a while?

Posted by: Cla at July 17, 2007 10:59 AM


I couldn't agree more, what a disappointment! I knew they were doing a tie-in with Google so I've been keeping my eye out for this for ages.

Though despite waiting ages, I am so far utterly disappointed with it! Signing up with Google AND registering for the game is very off-putting, the text is too tiny - boarding on unreadable, the instant message link doesn’t work for me, and I haven’t got a clue how to play it! I just signed in again and it said ‘login tomorrow for your next mission’ – but I wasn’t aware I passed the first mission!

I consider myself web savvy and I haven't a clue how to play this game!

- N

Posted by: Nicola at July 17, 2007 11:25 AM


I'm managed, eventually, to play both days so far, despite the multiple problems with the site. It has the potential to be fun, but too much frustration so far.

Posted by: Rachel Clarke at July 17, 2007 07:43 PM


What a great idea foiled by extensive, time-consuming requirementes

Posted by: Sonya at July 17, 2007 08:42 PM


It certainly lacks the creativity that the Da Vinci Code game had... pity.

Posted by: AnonymousCoward at July 19, 2007 03:23 PM


no GNU/Linux support. what a disappointment!!!

Posted by: Raghu Kodali at July 19, 2007 04:15 PM


It cannot be undertaken with the Opera Browser, what a disappointment!

Posted by: olga at July 19, 2007 09:46 PM


I also thought that this was a great idea. I've attempted to play a couple of times and could not get the 'game' to work. I've always considered myself to be tech savvy but I could not figure this out and I am giving up.

Posted by: Jeff at July 20, 2007 12:45 AM


Gee, I'm finding the game both easy to play, and fun. I had no trouble signing up, but maybe that's because I already had a google account? I've also had no trouble with the tools of the game. The instant messager works fine for me, as does the transmitter for the daily briefings. I've enjoyed the scavenger hunt quality of the game and it's so far incorporated youtube, as well as a cleverly created dating site. I like this game!

Posted by: Sam at July 23, 2007 05:14 PM


I like the game as well. I already have an account with Google,so I guess that part was a no-brainer. I do see how someone might find this game frustrating, but if it were TOO easy it would loose some of its appeal. If you use some creative roll-playing you can imagine yourself as a secret agent! and isn't that what it's all about?

Posted by: James at July 24, 2007 05:26 PM


What problems? I've been playing it for 6 days, and haven't had ANY problems. The only thing frustrating is how slow-paced it is, but that is to tie in to when the movie comes out. All in all, VERY cool game.

Posted by: Jimmy Crack Corn at July 26, 2007 05:55 AM


Archives by category

Archives by month
Subscribe to the feed

Subscribe with Bloglines

Add to netvibes

Add to Google Reader or Homepage

Subscribe in NewsGator Online

Inside Adverblog