From the UK, an original advergame to celebrate O2 as sponsor of the England's rugby team at the upcoming World Cup. It's called Stare Out, and you play it with your webcam. It's a challenge against three tough England's players, the first who blinks, lose.
I haven't got a webcam so I couldn't play it myself, but the whole idea looks very interesting and sticky. Check out also the winners and losers gallery, you'll see nice faces... mostly from the agency that developed the game I guess (look at the backgrounds of the players...).
Adverlab has also the explanation of how the game works (technically): "We capture the output of the webcam using BitmapData, using the current and previous frames of data we apply a Difference filter to the two images and then we analyse, pixel by pixel, what has changed."
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