From France, an excellent campaign for road safety dedicated to scooter drivers. The copy in this ad actually makes the difference. It's quite a challenge for me to translate French into English, but I'll give it a try...

You pass just with the orange light.
You drive just a little too fast.
You drive just a little too close.
You are just a little bit dead.
On a motorcycle, you can't forget just a little bit the rules.
Respect the rules.

via Gregory's blog.

On a motorcycle, you can't forget just a little bit the rules (sur un deux roues il n y a pas de petites infractions)

Posted by: lamia at October 24, 2007 10:28 AM

Thanks Lamia, i missed that!

Posted by: Martina at October 24, 2007 12:13 PM

Pretty nice translation I must say..
: )

Posted by: ZKL at October 25, 2007 09:44 AM

Cool translation!

Posted by: Jeannette at October 27, 2007 12:35 AM

The first time I've seen this ad, it makes me laugh...
But I agree that it's a very great ironic ad.

Posted by: pickupjojo at October 29, 2007 11:28 PM