From the UK, a very original website created by Poke London to promote Orange's "Speak Easy" pay as you go plan. Perfectly in line with the campaign's tagline "Good things should never end", the site offers an unlimited experience.
At first sight, nothing happens, so you'll better start loading the site then go, have a drink, and come back to explore it... Also, it might help if I tell you you have to scroll down and scroll down to discover what it's all about.
You will find animations, small games, an amusing interaction with an AI character and even a tool to create and name your own icecream. Tiny, maybe silly things that have a good potential to attract younger audiences who, of course, have the possibility to copy, paste & share on their blogs or myspace pages the items the like most.