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March 18, 2008
The other side of Motorola

I really like the website Motorola has launched in the US to present its government and public safety solutions. It's quite rare to find a B2B online marketing project in general, and it's even more rare to find a B2B website that is so well done.


The site launched last month, but there hasn't been much buzz around it in the creative/marketing community, which is a pity because the work is beautiful and inspiring.


In particular I like the storytelling mechanism and the navigation, which make interesting even for a consumer to browse and discover public safety solutions conceived for a completely different target audience. Everything looks very simple and pleasant to watch but, most of all, the experience doesn't result boring or flat, which is always the main risk in B2B communication.

Would be great if someone could leave a comment mentioning the agency who did the great work.

Comments on this entry

This site won a Favourite Website Award ( a few days ago and there are three companies credited with working on it:

Very nice execution indeed.

Posted by: Guy Trowbridge at March 18, 2008 10:36 PM


It's by Soulpolice (norway) for BBDO NY

Posted by: Armando Alves at March 19, 2008 02:25 PM


It's great, but I think you have to ding them for the buzzword-laden intro.

Posted by: John D at March 20, 2008 08:28 PM


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