adverblog: interactive marketing and other great advertising ideas
Interactive marketing and other great advertising ideas since 2003
home   about   advertise   archives   contributors   submit a campaign

May 19, 2008
Beck's goes blogging

Inbev's global beer brand Beck's is about to start a blog on their international homepage. They don't have a blogger yet, so they are now looking for "the ultimate, offbeat columnist with an uncompromising point of view who can connect and interact with consumers in the digital world" . Interesting point is that they are not looking for a corporate blogger, but a person that will give a personal view on news, people and ideas that match the brands philosophy 'Different by Choice'. The full job offer can be found on

"Beck's is a brand that has always refused to compromise and what we're doing online is no different," says Jorge Inda Meza, Global Marketing Manager for Beck's in a press release on Monday. "Our consumers actively seek out links to new trends and genuine material from around the globe. They have a desire to learn about people who share the same values as they do. The Beck's new columnist will help uncover and highlight relevant and exciting topics for our consumers, enabling us to better connect with them."

Comments on this entry

Fernando Alonso did something similiar (more interesting in my opinion) supported by ING in April. By the interactive Spanish Agency, DoubleYou. They published a job offer in newspapers looking for a "professional fan" to lead a blog. More than 25.000 people applied and 600 funny videocurriculums in YouTube. The chosen one starts his job just tomorrow on

Posted by: Yisas at June 10, 2008 07:04 PM


Archives by category

Archives by month
Subscribe to the feed

Subscribe with Bloglines

Add to netvibes

Add to Google Reader or Homepage

Subscribe in NewsGator Online

Inside Adverblog