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January 20, 2009
Ikea gets tactical with Obama

I love tactical marketing actions as they are so much able to reinforce the coolness of a brand. Ikea latest action is a great example of smart tactical marketing. In the US they launched a guerrilla action and a website riding the way of Obama's arrival at the White House.


The idea is simple: when you move into a new home, you'd like to furnish it according to your style and personal living needs. Well, if you go on EmbraceChange09, you can pretend to be Obama for a few moments, and organize the Oval Office the way you want.

The same idea has also been brought to life in a DC metro station, where visitors can experience a "real" Oval Office furnished only with Ikea's products.


via Adivertido.

Comments on this entry

I love how they incorporated many different elements into a single campaign to carry the theme through their online, offline and guerrilla marketing. I also like how they tapped Obama-mania but didn't go overboard, and actually created something that people would like to interact with, because they can pretend to be the President for a day. Great stuff!

Posted by: Cory O'Brien at January 20, 2009 07:55 AM


So cool & so effective !
As we like ;)

Posted by: beN at January 20, 2009 02:15 PM


Nice but where is the stripper pole?

Posted by: Serge at January 21, 2009 01:58 AM


And I personally feel IKEA's got a LOT better claim to having something in common with the new administration's goals than Pepsi :). Why? Well, I've posted on a bunch of blogs, but finally decided to do a whole series on the topic: .

Obviously I'm not exactly without bias here, but Green practices are something near and dear to my heart, and one of the main reasons I like IKEA so much ;-).

Posted by: James at January 30, 2009 07:49 PM


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