adverblog: interactive marketing and other great advertising ideas
Interactive marketing and other great advertising ideas since 2003
home   about   advertise   archives   contributors   submit a campaign

June 12, 2009
Vodafone launches #ukhols map

I realize this is very geek, but I really like it: in the UK Vodafone has launched a website which combines Google Maps and Twitter to build the picture of where British people are going to spend their summer holidays.


The initiative has been launched to spread the word about the fact that roaming charges across Europe have been eventually abolished by Vodafone.

The mechanism is pretty simple and therefore strong: Twitter users must tweet the hashtag #ukhols, followed by their age, sex, the first half of their postcode, complete with their holiday destination, for example, #ukhols 25 F B12 Gran Canaria, which will quickly appear on the Vodafone Google map.

Once on holiday, tweetters will then be able to also share their holiday picks using TwitPic.

What I find amazing is also the insight this application provides to tour operators.

Kudos to Ben Marsh who developed the website.
Found on Revolution Magazine.

Comments on this entry

crazy. scary. brilliant.

Posted by: pyn chawn at June 13, 2009 12:58 AM


Archives by category

Archives by month
Subscribe to the feed

Subscribe with Bloglines

Add to netvibes

Add to Google Reader or Homepage

Subscribe in NewsGator Online

Inside Adverblog