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August 10, 2009
The Honda Eco (and cheesy) Grand Prix

At first sight you would say it is just another racing game. Make sure not to skip the intro, and you will change your mind. Honda Formula E is an advergame launched in Japan to teach people how to drive with an eco-friendly attitude.


In the game you don't have to use the steering-wheel, but just the brake and accelerator to find the ideal speed to drive in the city, saving gasoline, and therefore saving the planet.


But as I said, the game is not the best part of the website. The intro video is simply fantastic, very funny, very cheesy... very Japanese. They re-created the energy and the experience of a Gran Prix in the bedroom of a man of the street taking the up the challenge on the Web. If you take a look at the screencaptures I pasted into this entry, you'll immediately understand what I mean :-)


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